The Tempe City Council plans to revive Mill Avenue’s entertainment-based history with a series of new events and venues that were described in Thursday’s meeting.
Nancy Hormann plans to begin “Music On Mill” every Thursday night with local musicians, street performers and a series of contests. “Everything will be highly visible to the public and they won’t have to seek performers,” Hormann said.
Music On Mill will have no admission fees and doesn’t require permits, only areas with accessible power outlets. Concerns of performing on private property were voiced to which Hormann replied, “we don’t need permits to do what everyone else is already doing.”
The Old Harkins Theater on Mill will be transformed into the Mill Avenue District Community Arts Project Theater. The MADCAP is said to include a dinner theater, live music, independent film screenings, meeting space and even an Arizona State University classroom location.
“Performers at the MADCAP will be available at a low admission price, and a percentage of ticket sales will be used to promote the theater,” Hermann said. “The only big cost will be electricity to run the theaters.”
In the past, Mill Avenue has gained negative press for empty storefronts. Many even blamed the downfall of Borders Bookstore on the minimal street traffic Mill was receiving.
A committee member commented that although Borders were going out of business all over the country, it was interesting to note that the one on Mill Avenue’s collapse was solely the street’s fault.
Hermann has created a contest to start this June for the best retail storefront. The winner will receive one-year free rent. This is to create interest in the retailers downtown.
Ideas are beginning to be sent in for the best design on an electrical box contest as well. The most creative submission will get the opportunity to paint an electrical box on Mill Avenue with their design.
Nancy Hormann plans to begin “Music On Mill” every Thursday night with local musicians, street performers and a series of contests. “Everything will be highly visible to the public and they won’t have to seek performers,” Hormann said.
Music On Mill will have no admission fees and doesn’t require permits, only areas with accessible power outlets. Concerns of performing on private property were voiced to which Hormann replied, “we don’t need permits to do what everyone else is already doing.”
The Old Harkins Theater on Mill will be transformed into the Mill Avenue District Community Arts Project Theater. The MADCAP is said to include a dinner theater, live music, independent film screenings, meeting space and even an Arizona State University classroom location.
“Performers at the MADCAP will be available at a low admission price, and a percentage of ticket sales will be used to promote the theater,” Hermann said. “The only big cost will be electricity to run the theaters.”
In the past, Mill Avenue has gained negative press for empty storefronts. Many even blamed the downfall of Borders Bookstore on the minimal street traffic Mill was receiving.
A committee member commented that although Borders were going out of business all over the country, it was interesting to note that the one on Mill Avenue’s collapse was solely the street’s fault.
Hermann has created a contest to start this June for the best retail storefront. The winner will receive one-year free rent. This is to create interest in the retailers downtown.
Ideas are beginning to be sent in for the best design on an electrical box contest as well. The most creative submission will get the opportunity to paint an electrical box on Mill Avenue with their design.
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